In occasion of its 70th anniversary, at Salone del Mobile. Milano Panzeri will present a trendy stand and new design and technology products.
At Salone del Mobile.Milano, 2017 is the year of Euroluce, an event that coincides with Panzeri Carlo Srl’s 70 years of activity. The lighting company founded in 1947 will attend the event with a logo dedicated to its important milestone and a new company payoff that reiterates, after seven decades in the business, its distinguishing characteristics. The words “We Make Light”, that accompany the name of the company, put the emphasis on the family (We) and its ability to create light (Make Light) that has been passed down across three generations.
The 70-year anniversary will be one of the leitmotifs of Panzeri’s stand at Euroluce. It will be a trendy temporary location, thanks to contaminations from the fashion world brought by its designer, the architect Carmen Ferrara, who comes from Milan’s catwalk world.
The novelties that the brand will present involve both the decorative and architectural aspect of its creations, the two main production areas of the company based in Biassono. New design products include Viisi (the work of designers Marco Fossati and Giovanni Minelli), Al Decimo (another fruit of Carmen Ferrara’s creativity) and To-Be; architectural novelties are represented by Brooklyn Round,Corner and Giano.
Some of its bestselling products, such as Toy, Gilbert, Willy, Cross, One and the award-winning Jackie, will see new additions to their ranges. In particular, Panzeri has focussed on the transformation of Jackie, chosen as its key product for the Internet of Things, thanks to the collaboration with its partner Eelectron, a company that specialises in automation. The result of this partnership is the IoT version of Jackie, a Smart Lamp that will have a dedicated space at Euroluce’s stand, where visitors will be able to test all its interactive features.