Neuigkeiten 22 September 2016

Brianza Design abroad: new markets on which to focus

Below is the research highlighting the link between design Made in Brianza and great capitals of the world. 

Brianza is one of the most important Italian manufacturing sectors even with regard to foreign markets, according to the Chamber of Commerce of Monza and Brianza entitled: Italic Network, the map of Italian cities in the world as a new approach to foreign markets for Italian design products”.  Norberto Panzeri as a member of the Executive Council of Assolombarda, and Vice-President of the Moda-Arredo Design Group was one of the speakers at the conference presenting this publication at the Monza Mansion.

Export locations for the companies in Brianza.

The renowned quality of the Brianza Design has contributed in creating a real network of ‘Italic cities’ in the world, consisting of the major capitals worldwide. London, Paris, New York, and many others are all cities of countries which appreciate ‘Made in Brianza’, reference markets even for producers of lamps and lighting fittings as Panzeri, which has seen a strong growth of sales even abroad. While many companies still look up to Italy and Europe as major markets, others manage to find new opportunities in the Middle and Far East, including the United States etc.  “Where will ‘Made in Italy still be appreciated?  Besides the markets already mentioned, we must also take into consideration Australia “said Norberto Panzeri.

Here are the ‘Italic’ capitals.

The research on the Convention has associated the reputation of Italian design on the web, the potential demand and the presence of Italian communities. Here are the top 10 cities offering more business opportunities on furniture and design in the world:

  1. London
  2. Paris
  3. New York
  4. Toronto
  5. San Paolo
  6. Tokyo
  7. Los Angeles
  8. Madrid
  9. Moscow
  10. Chicago

Lombardy can boast 2,100 companies operating in the sector with over 25 years of uninterrupted activity. Several entrepreneurs from Brianza were present at the event to witness the opening of the new markets, such as Peter Hefti (Molteni), Gianni Caimi (Caimi Brevetti), Filippo Berto (Berto Salotti), Max Carrier Ragazzi (Maga Animation) and Maurizio Riva (Riva 1920).

The entire research is available for download on the website of the Chamber of Commerce of Monza and Brianza.