Golden Ring, Silver Ring, and Planet Ring are Panzeri lamps competing for the coveted product design award.
Panzeri Rings are a family success which can be perceived from sales: Golden Ring was in fact the main Panzeri product sold in 2015 and the novelty this year, the Silver Ring lamps and Planet Ring, are as successful in the market as their older brother.
The success of the Rings is not merely determined by the number of sales. The highly esteemed international jury of the German Design Council has chosen the famous family of lamps, available in hanging, ceiling or recessed versions among the products worthy of contending for the German Design Award 2017. This is the first step referring to the product design quality which also starred another product last year, the Jackie table lamp by Panzeri.
Declaration on the Rings: “Our Rings are lamps with a minimalistic and simple design, but very versatile. Despite the high competition, it is not only our flagship product, but even the innovations introduced this year are a great success. From the launch of new products in 2016 with the Rings Moodboard 2016, Panzeri wants to offer an instrument able to inspire not only to inform. The creative and flexible approach of the Rings is key to the success of these products”, said Paolo Montera Panzeri.
The German Design Award is bestowed by the German Design Council, established by the German Bundestag (the lower house of German parliament) in 1953 to represent new developments in the German design industry. it supports the industry in all matters consistently aimed at generating an added brand value through design. As a result the ‘German Design Award’ is one of the world’s leading competence centres in the field of design; being selected for this award means being part of the best.