The Brianza-based company will open a space dedicated to products and design in the core of the German industry.
Panzeri chose Munich to oversee Germany, one of its key markets for export. The branch of the Biassono company will open in November, in the central and prestigious Karlsplatzwith the goal of improving the brand’s positioning and distribution in this country, besides bringing their own lighting technology savy within this framework. Panzeri has chosen to create an ad hoc company with a local partner, Panzeri&Partners GmbH to achieve these goals.
Its presence in Germany is consistent with the internationalisation of Panzeri, also reiterated in recent interviews (link1, link2) issued by Federico Panzeri, Export Manager. The family business continues to increase sales abroad (Austria, Germany, the USA, Canada and Russia are the first reference markets for turnover), without losing its appeal in Italy.
You can find Panzeri lighting products ‘Made in Brianza’, in the German subsidiary, a dedicated location of over 300 square meters, creative design and stylish furniture and accessories, besides requesting design consultancy and lighting technology. A space for integration, for different categories of professionals in the field of lighting and interior design.
Monaco was chosen because of its role as a point of reference, including the entire Bavaria, in the field of lighting in Germany. The German version of the corporate web site, which is still the main tool used by Panzeri to communicate, will be online by the end of 2016 to support the new branch.