The unprecedented presence of the lighting company represented consistently with the off-shoring strategy undertaken.
Panzeri will participate for the first time at the world’s leading trade fair for lighting in the Middle East and Asia, ‘Light Middle East’ (31 October – 2 November). The international event organised in Dubai by Messe Frankfurt, the company also managing the German ‘Light+Building’, has reached its eleventh edition with over 320 exhibitors from 30 different countries and 6.000 visitors.
Panzeri’s participation confirms the company’s off-shoring strategy proven by its products sold in over 50 countries worldwide. This is confirmed by its Export Manager Federico Panzeri in a recent interview:
“Our focus on international markets started three years ago is based on the awareness of having created a successful model on our local market which can be duplicated and exported in many other countries to create additional business opportunities and to reinvest the resources generated today to foster growth abroad in the long run.”
With reference to the more traditional and established markets, Panzeri focuses on Russia which has shown signs of recovery in the short/long term (2018) and on North America with a great potential for growth.
The company’s search for new distributors is not limited to the ‘old’ Europe and the Middle East, which is why it is participating at the event in Dubai.
“In 2016 we had some new clients on the market such as Algeria, Belize, Indonesia, Maldives, Mexico, Mongolia and South Africa on one hand, and on the other we opted for a big market such as Germany, to open a new branch at Munich which will be launched next 28 October in Karlsplatz”, added Federico Panzeri.
Panzeri‘s stand at the ‘Light Middle East’ will be located in Hall number 3, Stand H09.