Our Export Manager Federico Panzeri talks about all the latest novelties presented in Milan.
The main theme of the 2017 edition of Euroluce was ‘novelty’. At the Salone del Mobile in Milan we had the opportunity to meet many new enterprises, especially foreign (numbering half of the 480 exhibitors), as well as many emerging brands. The event was enlivened by the many novelties, both in terms of presence and of products, compared with that of two years ago.
In our opinion, Euroluce has moved in a different direction to that taken by last year’s German Light+Building which hosted a larger number of local brands.
This wind of innovation has no doubt involved also Italian companies. Panzeri exhibited nine new products, including an approach to Smart Lighting, in partnership with Eelectron, with the IoT version of the Jackie desktop lamp. Eelectron and Panzeri come from two different but converging sectors that have brought together a very positive feedback. Jackie IoT has drawn the attention of the many visitors to Euroluce and has been shown on major television networks.
Our stand was visited by Italian companies as well as by operators from Russia, Germany, China, Poland, Ukraine and France.