In recent times we have seen ever more the passage from decorative to architectural lighting. In the first kind of lighting Italy can boast a great tradition, but the more modern design of the environments moves more and more towards recessed light sources, more ‘hidden’, rather than decorative.
For architects, the recessed lighting solutions allow a different approach to the design of the environments. The lighting fixtures disappear and move, so it is also possible to design light, in addition to space.
It is in this kind of contest that an architect, a close collaborator of Panzeri, had the idea that led to the realization of an innovative ceiling lamp. Accustomed to work on restructuring, design of custom-made furniture, stands and temporary architecture, Carmen Ferrara is very sensitive to the subject lighting: “The challenge is to be able to manage the light where you cannot do operations to move the light sources from one point to another”.
The challenge: a ceiling lamp that designs light.
How can I move the light and make sure that at the same time also creates a drawing? The starting point were the Panzeri profiles: “I thought to exploit for a new creative idea: extrude and make them manageable, so you can move the light and create a better light game of wall and ceiling” Carmen says. For this task, the architect immediately thought to bring one of the Panzeri profiles “off the wall”.
So did the idea of a new lamp composed of arms that can be moved as one likes to change its own shape and that of the light too. “With Enzo Panzeri I worked for the engineering of this lamp. I wanted an indirect light, with the possibility for the customer to move the arms and create different forms. With Enzo I did the practical tests and solved both balance issues, essential in an article of this kind, and technical ones, like the management of the light output (ndr 6180 lumen) and the shielding of light.”
Beautiful and marketable.
A lamp, then, cannot be only beautiful and innovative. Its design must be both attractive and sustainable from the commercial point of view. It’s just Carmen that confirms it: “ We had to deal with production problems and for this Panzeri was the ideal partner. We worked in teams and fixed all the details on the shop floor. Only in a company of this kind you can follow a similar path, from design to product”.
It was necessary to choose a name for this new creation. Carmen Ferrara herself gave to Panzeri a list of possible names, but the Company of Biassono has selected that of its creator: “I felt extremely flattered for this choice”.
The lamp Carmen was presented at Euroluce in 2013 and was immediately well received by the public: “During the presentation the feedback was immediately positive. The remarkable thing is that sales have always grown during the years after the fair. The appreciation was therefore not only confirmed, but has increased over time” Ferrara proudly concludes.
Today it is available not only in the ceiling version, but also the wall lamp: ‘Carmencita’ is smaller in size, but follows the same concept of the older sister.
Who is Carmen Ferrara
Architect graduated from the Polytechnic of Milan, she began her professional career working at the Marco Piva Studio. Passionate for exhibition stands design, temporary architecture and renovations, she has realized several of her works for the Milan fashion shows. For Panzeri, in addition to Carmen, she designs exhibition stands and the company Showroom.
Linkedin profile: https://it.linkedin.com/in/arch-carmen-ferrara-6896432a