Retail

Department Store 51 East

An accessories boutique on 1,000 square meters, in the Lagoona Mall Doha (Qatar). For 51 East, one of the leading local retailers in the luxury products sector, the interior design company Dobas developed a boutique concept that is just waiting to be discovered.

This store’s area was divided into several units, and was adapted to the corresponding product range. In partnership with textile designer Claudia Caviezel, a central mural was created, which is reflected against the light in various positions of the boutique as an eye-catcher.

For this project specifically, Dobas developed a shelving system with an integrated power supply that allows shelves, which include a light source, to be moved and switched freely.

High quality materials and surfaces reflect the value of leather goods and accessories, and give the place an unmistakable character.

For the lighting of some showcases and interior spaces, the Emma and Clio suspension lamps were chosen for their warm color, the luminous effect and the same shape of the shadows they bring back. The ribbed surface treatment integrates harmoniously with the concept of this women’s boutique.

Project: Dobas AG.
Products: Emma and Clio.
Photo: Dow Doha.