NEWS 9 May 2017

‘We Make Light’, our new Corporate Video

On the occasion of Panzeri’s 70th anniversary, a film shot at the company’s facilities in Biassono.

A video to show the company in its entirety, from its administration to production. On the occasion of its 70th anniversary (1947-2017), Panzeri Carlo Srl has produced, for the first time, a short film to express its historical values.

In the corporate video, Enzo Panzeri leads us through the elements that characterize the successful corporate campaign launched this year, ‘We Make Light’. There are the members of the Panzeri family (We) who lead the company, those of the second and third generations, but also some key long-standing employees in the team. There is the manufacturing skill, fruit of the culture of Made in Brianza (Make), and, last but not least, the light (Light), that is to say the company’s experience and competence in the field of lighting, and all its technical aspects, from the ‘40s onwards, thanks to the hard work and original ideas of its founder Carlo Panzeri.

Produced with the use of drones both inside and outside the company, the tour of the Biassono operational facilities allows us to see the people, places and workmanship behind the lighting products of Panzeri, sold in over sixty countries worldwide. Lighting products that have, in recent years, been attracting ever greater interest and appreciation from the public and international design critics.