Neuigkeiten 22 September 2016

‘Internet of Things’ leads the wind of change: the Design that improves life

A technological revolution to which all companies are adapting is in progress.

The great Design industry in Brianza is active and intends to get ready  to face the major technological changes in progress. That is what has emerged from the conference entitled: “Design will not save the world, but improves life ” that Assolombarda Confindustria Milan Monza and Brianza have organized at its headquarters  where the protagonists of business discussed about the new revolution by the increasing interconnection between the things surrounding us in our everyday life known as’ Internet of Things ‘ (IoT).

Innovative products and company.

IOT is very important to companies working with products that merge design and technology, as Panzeri has always done. In his capacity as President of the  Decor-Design industry of Assolombarda , Norberto Panzeri was the moderator of this event in Monza and had the opportunity to illustrate how his company approaches  change, innovation and research:  “We must always be alert and use new systems to innovate and  distribute our products.  The marketing system adopted in the eighties is different from that of today “.  Panzeri has been hiring young people in key roles, besides collaborating with universities to promote new ideas and design projects not only formally but also pragmatically. Panzeri in fact produced a new lamp Lampyris, conceived and designed by the former student Lorenzo Giacomini .

The design conceived to improve your life.

The President Luciano Galimberti , president of ADI, the Italian Association for Industrial Design presented how design has changed our lives. Galimberti recalled the stories and anecdotes related to products such as the famous ‘Table with Wheels’, designed by Gae Aulenti in 1980 as the ‘Ring’  bed designed by Ettore Sottsass in 1970, and as the table ‘Apocalypse Now’, by Carlo Forcolini (1984). These are outstanding examples of how the product design can disrupt and change our habits somehow. Made in Italy has always been a leader in the Design industry, thanks to the key role of man imposed by great designers as those  aforementioned and others.

Galimberti furthermore recalled the introduction of the innovative IoT at meetings with Federlegno and Regione Lombardia, proving that this theme is now discussed by all: companies and trade associations. The alternative is to disappear in an increasingly smaller niche as that of exclusively decorative products.

Numbers of the Salone del Mobile.

Talking about changes in his speech, Marco Sabetta , Director General of the Salone del Mobile in Milan, illustrated the numbers of the 2016 edition of the event that has always exhibited the state of the art of innovation in the Design industry. Here are some of the most interesting data:

  • 67%: the percentage of visitors from abroad;
  • 2 days and a half: the average stay at the event;
  • 42%: the percentage of visitors composed of architects, designers, interior decorators and facility managers;
  • 11%: the percentage of visitors from China, followed in this special ranking by Russia, France and Germany;
  • 40%: the percentage of visitors also visiting the fuorisalone events.

These numbers help us to understand how the Salone del Mobile is becoming more international and how the operators of the sector should consider it the main showcase to take stock of the situation on the new trends. Being present at the Salone is therefore becoming more important.

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IoT – you cannot do without it.

How important will the interconnection of objects be in the future of design? This was explained by  Luciano Pines , Sales Director South Europe ST Microelectronics. The answer to the question was clear: all companies must adopt their  own strategy to IoT. ST Microelectronics’s goal is to create ecosystems where the large companies , bearers of technology, universities which contribute with their skills, and companies providing products and services ‘on top’ of the products themselves are merged. IoT is still a very fragmented entity; the creation of these technological districts thus allows SMES to access it by becoming part of a network of companies.

As was also shown at the German Fair ‘Light + Building‘, in view of Euroluce 2017, integrating the products with IoT will therefore be the priority of all Design sectors.