Debut at the trade fair organised by Salone del Mobile of Milan and VNU Exhibition Asia, promoted by Federlegno Arredo Eventi.
Panzeri Carlo Srl is about to mark the end its 70th year of activity by taking part with its lamps in the second edition of Salone del Mobile.Milano Shanghai. Between 23 and 25 November, the trade fair event will bring the best of Italian furnishing and design to the Shanghai Exhibition Center.
Panzeri’s Made in Brianza lighting will be on show at Binova’s stand, the Umbrian company that designs and produces high-quality kitchens. For the occasion, these modern furnishing solutions will be lit by fifty ‘One’, Panzeri’s round aluminium tube suspension and ceiling LED lamps, white, black, grey and gold leaf.
For the company founded by Carlo Panzeri in 1947, foreign markets are responsible for an important share of turnover (45% in 2016). Today, Italy is the country that exports more to China in the furnishing sector, with a 40% growth potential by 2019, according to Federlegno Arredo’s forecasts. Therefore, China is one of the most promising markets also for lighting products.
This is the first time Panzeri takes part in the Salone del Mobile.Milano Shanghai event, which on its début, in 2016, recorded 20,750 visitors attracted by products of 56 brands, representing all styles. The event in Shanghai is also the first time Panzeri presents its products in China through OC Industrial Supplies, the same distributor as Binova in Asia.